Role profile library
Predefined role profile
Estate agents and lettings agents
The behaviours this profile measures, drawn from the great{with}talent job library and occupational research. Download the full competency-based interview guide to assess them.
The full interview guideCompetency-based questions, follow-up probes and a 1–5 rating form for each behaviour — ready to print or run on screen.
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Behaviours assessed — 5 priority competencies
1
Influencing and Persuading
Presents simple, impactful messages in a compelling manner. Changes their emphasis and approach to address resistance, focusing on the value their ideas will bring different stakeholders. Confidently negotiates effective outcomes.
Why this matters for Estate agents and lettings agents: The role is fundamentally a sales and influencing function under NAEA Propertymark / ARLA Propertymark Codes — instruction-winning, viewings, offer negotiation, completion chasing. Presenting compellingly, adapting to resistance, negotiating outcomes is the core craft.
2
Customer Focus
Builds effective customer relationships to ensure needs and expectations are understood. Understands the importance of the customer to the business, seeking regular feedback whilst being prepared to say no when needed.
Why this matters for Estate agents and lettings agents: The role serves two principals at once (vendor/buyer, landlord/tenant) under conduct rules requiring fairness and integrity to all parties (Propertymark Codes, The Property Ombudsman Code). Vendors, buyers, landlords, tenants — understanding needs (often competing) and advising honestly defines the trusted agent.
3
Drive for Results
Strives for outstanding results, setting themselves high standards and being driven by targets. Pursues the goal with energy, actively seeking opportunities to improve.
Why this matters for Estate agents and lettings agents: The commission-based, target-driven nature of the role demands sustained energy and active pursuit of opportunity. Drive for Results captures this without it being captured elsewhere — winning instructions, progressing pipeline, closing deals all run on personal target focus.
4
Resilience
Remains calm and maintains a positive attitude when faced with difficult circumstances. Thrives under pressure, remaining focused despite distractions. Quickly recovers from setbacks.
Why this matters for Estate agents and lettings agents: Rejection is a daily feature (failed offers, gazumping, fall-throughs), evening and weekend hours are routine, and deal volatility is high. Bouncing back and maintaining pace matters.
5
Dependability
Conscientious and thorough in their approach to work, delivering what they promise to the necessary standard. Behaves in line with the organisation’s values and ethical principles.
Why this matters for Estate agents and lettings agents: Propertymark Codes, The Property Ombudsman Code (statutory force via Estate Agents Act 1979 / Consumer Rights Act 2015), and RICS Rules where chartered all require integrity, money handling, and transparency. Reputation drives referral. Following through on promises, handling money and documents correctly.